Markéta se Zebrou campaign partners with Czech Television

The road safety campaign ‘Markéta se Zebrou’ has secured a media partnership with Czech Television. Starting August 30, 2026, the campaign will broadcast spots during the first 14 days of the school year.

Data from the last six years indicates that nearly half of children injured in road traffic were traveling as passengers in vehicles. The campaign aims to address the risks associated with ‘mama taxi’ behavior, where parents create traffic chaos by blocking crossings, double parking, or reversing near schools.

Launched in September 2025 by the Road Safety Team, the campaign utilized 22 short videos based on real stories. During the 2025/2026 school year, it reached 1.45 million people on social media and achieved a total media reach of 2.9 million people. The project has been shortlisted for the Zlatý středník and Direct Impact Awards.