Marriott Bonvoy expands Good Travel program across Asia-Pacific

Marriott International has announced an upgrade to its Good Travel program, part of the Marriott Bonvoy initiative, which now offers nearly 100 experiences across approximately 80 hotels in the Asia-Pacific region.

The program, which launched in 2021 with 15 pilot hotels, aims to move beyond traditional luxury by focusing on cultural immersion and local connections. This shift responds to changing traveler preferences, particularly among younger demographics in markets like Vietnam, India, and Indonesia, who increasingly prioritize meaningful experiences over simple sightseeing or luxury stays.

Regional activities under the program include silk village visits in Hanoi, Vietnam, coconut planting and farming activities in Thailand, and marine ecosystem conservation in the Maldives.