Marriott International's Bonvoy program tops 295 million members as franchise revenue climbs 19%

Marriott International reported that its Bonvoy loyalty program surpassed 295 million members in the second quarter of 2026, bolstered by new long‑term co‑branded credit‑card agreements with JPMorgan Chase and American Express and continued expansion of its hotel system.

Franchise fees rose 19% to roughly $1.02 billion, driven primarily by higher co‑branded credit‑card fees and growth in room inventory. Base management fees increased 1% and incentive fees rose 6%, with strong performance in the United States and Canada offsetting weaker results in Europe, the Middle East and Africa.

Separately, Chase is offering a targeted promotion for Marriott Bonvoy stays: 10% cash back up to $50 for U.S. Marriott properties after $100 of spend, with a maximum $500 qualifying purchase, valid through August 31 2026 on eligible Chase cards.