Mars expands M&M’S portfolio in Turkey with new products and Marvel collaboration

Mars has expanded its M&M’S product portfolio in Turkey with the introduction of M&M’S Minis and M&M’S Cookie Dough. The new Cookie Dough variety features a soft cookie dough center, milk chocolate, and a crunchy colored coating.

As part of a global collaboration between Mars and The Walt Disney Company spanning over 65 markets, limited-edition M&M’S x Marvel collection packs are also being released. These special packages feature M&M’S characters inspired by Marvel roles, such as Yellow as Wolverine, Red as Deadpool, Green as She-Hulk, and Blue as Daredevil.

Anastasiya Ovchinnikova, General Manager of Mars Wrigley Turkey and the Caucasus Region, stated that the company aims to evolve its iconic brands to meet changing consumer expectations through innovation and creative partnerships.