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[TECHNOLOGY] · United States · 4 sources

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Martha Stewart Co‑founds Hint AI Home Management App

Martha Stewart has joined as a co‑founder of Hint, a new artificial‑intelligence platform that helps homeowners manage maintenance, energy use, insurance and document storage. The app builds a property profile from public records, weather, soil and utility data after users enter their address, and lets them upload contracts, inspection reports and invoices for AI‑driven queries. Co‑founder and CTO Kyle Rush says Stewart is actively involved in design, branding and content, not merely a figurehead. Hint, which raised $10 million in venture funding, launched this week on iOS with an Android version forthcoming. Initially created in 2024 to assist with home decarbonisation incentives, the startup pivoted to a broader “AI for the home” service, positioning trust and Stewart’s brand credibility as its competitive edge.

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Hint · Kyle Rush · Martha Stewart · United States · Yih‑Han Ma

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