Martin Scorsese stars in Lavazza's 'Family Blend' coffee ad directed by daughter Francesca

Martin Scorsese appears in a five‑episode Lavazza coffee campaign titled “Family Blend,” which is directed by his daughter, Francesca Scorsese. The series showcases the father‑daughter relationship through dialogue, memories, and locations tied to the director’s life, such as Little Italy in Manhattan and the NYU Virtual Production Center in Brooklyn. Episodes are released monthly on Lavazza’s social channels, beginning with “But First … Coffee” and concluding with “But Last … Coffee” in November. Actors Jason Biggs and Adrien Brody also feature in the series, which blends promotional messaging with a personal, generational narrative.

The campaign highlights Lavazza’s branding while offering a glimpse into the Scorseses’ creative collaboration, marking Francesca’s first directorial role with her father on a commercial project.