Martina Calvo discusses branding and professional padel ambitions

Professional padel player Martina Calvo has shared her unique approach to branding, opting to feature advertising on the back of her jersey instead of her surname. The Pamplona-born athlete expressed an ambition to build a reputation so strong that fans recognize her presence regardless of the name on her kit.

Following a recent final in Paris alongside partner Claudia Fernández, Calvo is preparing for a decisive stretch of the season with 8,700 points at stake. She remains a strong contender for the Spanish national team ahead of the World Cup in Qatar.