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[BUSINESS] · Japan · 2 sources

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Marufuku Sen-i renews Fleece Yake-nu UV protection series

Marufuku Sen-i Co., Ltd., a manufacturer specializing in sun and heatstroke prevention products, has announced a renewal of its ‘Pokapoka Fleece Yake-nu’ autumn/winter face cover series. The product is being released sequentially at Loft stores, the Loft net store, and the company’s official online shop.

The renewed fleece model is designed to provide both UV protection (UPF50+, 99% UV cut rate) and warmth against cold winds. Key improvements include the removal of shape-stabilizing tape to improve ease of drinking through the mask, the elimination of stretch binders around the eyes and ear loops to reduce pressure, and a design update that removes colored stitching for a more unified look.

The 2-way design allows the ear loops to be removed, transforming the face cover into a neck warmer. The product features the patented ‘Breath-Through Tech’ structure, which uses a two-part design to prevent breathing difficulties and reduce lens fogging for eyewear users.

Entities

LOFT · Marufuku Sen-i Co., Ltd. · Rakuten