Marugame Seimen launches new udon with high-volume pricing

Marugame Seimen has launched a new menu item called ‘Umakara Pork Tsukejiru Udon’, which has gained significant attention on social media due to its pricing structure.

The dish features cold noodles topped with tender pork shabu-shabu, komatsuna namul, and shredded seaweed, served with a sweet and spicy dipping sauce flavored with chili oil.

A major point of discussion among consumers is the option to choose between 1, 1.5, 2, 2.5, or 3 servings of noodles for the same fixed price of 990 yen. This allows customers to order up to three servings without any additional charge, a feature that has gone viral online.