Maruti Suzuki launches Victoris Aurum Edition SUV

Maruti Suzuki India Limited has introduced the Victoris Aurum Edition to celebrate the first anniversary of its Victoris SUV. The model has achieved record-breaking sales, becoming the fastest-selling passenger vehicle in India to surpass both the 100,000 and 150,000 unit milestones within its first year.

Named after the Latin word for gold, the Aurum Edition is designed for tech-savvy consumers and features strong hybrid technology with an EV mode. The celebratory accessories kit is priced at INR 22,990. Aesthetic updates include copper-colored inserts on the skid plates and wheel arches, along with chrome garnishes on the front grille, fenders, bumpers, and door visors. The interior is enhanced with 3D cabin and boot mats and a rear trunk guard.

Maruti Suzuki has partnered with Bollywood actor Shahid Kapoor as the face of this edition. While the standard Victoris starts at INR 10.49 lakh (ex-showroom), the strong hybrid versions range from INR 16.42 lakh to INR 19.98 lakh.