Maryland begins enforcement of algorithmic pricing ban

Maryland is beginning enforcement of the Protection From Predatory Pricing Act on October 1, 2026. The law targets food retailers with locations exceeding 15,000 square feet and certain third-party delivery services to prohibit surveillance pricing. This practice involves using personal consumer data to set individualized prices for the same goods.

While the law allows for standard dynamic pricing based on supply, demand, and perishability, it forbids using consumer profiles to manipulate costs. The Maryland Attorney General’s Consumer Protection Division can issue penalties of up to $10,000 per violation, with repeat offenders facing fines up to $25,000.

This regulatory move follows a 45-day cure period that has already expired for companies that failed to adjust their algorithmic models. Other states, including Connecticut and New Jersey, are monitoring Maryland’s implementation as they evaluate their own regulatory timelines.