MAS launches new brand campaign in New Zealand

Financial services provider MAS has launched a new brand campaign developed by the independent creative agency Yarn. The campaign focuses on the concept that professional expertise in one's career does not necessarily translate to expertise in insurance and investment management.

Produced by Reel Factory and directed by Mike Oldershaw, the campaign aims to highlight the specialist advice MAS provides to help members navigate complex financial decisions throughout different life stages. The initiative seeks to reinforce the company's role in supporting New Zealand professionals with insurance, investments, and financial advice.