Masan Group secures 19 Vietnam National Brand recognitions

Masan Group's ecosystem has secured significant recognition under the Vietnam National Brand program for 2026. Following Decision 2136/QD-BCT issued by the Ministry of Industry and Trade, 19 products and services within the Masan ecosystem were honored, including 13 lines from Masan Consumer, WinEco clean vegetables, and the WinMart/WinMart+/WiN retail chains.

Masan Consumer's recognized products include five CHIN-SU lines (chili sauce, soy sauce, fish sauce, sauces, and seasonings), various Vinacafé Biên Hòa coffee and energy drink products, and three Vĩnh Hảo mineral water lines. The company attributes its success to a robust R&D infrastructure, featuring over 150 experts and a Consumer Innovation Center (CIC) that gathers monthly feedback from more than 1,000 consumers.

This branding milestone coincides with strong financial performance. In the first eight months of 2026, Masan reported net revenue of 77,023 billion VND, a 52% increase year-on-year, with profit before tax to shareholders reaching 8,518 billion VND. The company is leveraging these brands to support its 'Go Global' strategy, aiming to expand its presence in international markets.