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[CULTURE] · Japan · 3 sources

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Masaya Kimura of INI named SISI brand ambassador

SISI has appointed Masaya Kimura, leader of the global boy group INI, as its new brand ambassador. The partnership marks the 5th anniversary of both the SISI brand and the group's debut.

To celebrate, SISI released a new web commercial titled ‘Otsukaresama’ on August 27. The campaign features the ‘I’m Your Hero’ serum cleansing product. In an interview, Kimura noted that this marks his first solo advertisement appearance and expressed excitement about the collaboration.

As part of the anniversary, a promotional campaign will run starting September 16 at SISI retail locations, where customers purchasing the ‘I’m Your Hero’ serum cleansing product can receive original Masaya Kimura merchandise.

Entities

INI · Masaya Kimura · SISI

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