Maserati expands into luxury real estate and Indian market

Maserati is diversifying its business portfolio by entering the luxury real estate sector through a new initiative called Casa Maserati. This project focuses on branded residences, which integrate the automotive brand's identity with interior design and hospitality services. According to Santo Ficili, CEO of Maserati and Alfa Romeo, the move is intended to strengthen customer connections and extend the brand's values into living spaces. Specific locations and real estate partners for these projects have not yet been disclosed.

Simultaneously, the automaker is expanding its commercial footprint in Asia by debuting in Mumbai, India. Through a partnership with Navnit, Maserati has established a representative hub for Western India that will provide technical assistance and customization services via the Fuoriserie program. The Indian launch features models such as the Grecale, GranTurismo, and GranCabrio, alongside an absolute preview of the GT2 Stradale. Ficili noted that India represents a strategic step in the future of the luxury sector, driven by a new generation of clients seeking high performance and craftsmanship.