Maserati Korea opens major new showroom in Haeundae, Busan

Maserati Korea has officially opened a new showroom in Haeundae, Busan, marking its largest facility in the Yeongnam region. Operated by DY Global, the showroom is strategically located on a main road connecting the Centum City and Marine City commercial districts.

The facility spans a total floor area of 3,917.22 square meters, featuring a showroom of 383.13 square meters designed with a blend of classic and modern Italian luxury aesthetics. The space includes a luxury lounge for experiencing the brand’s racing heritage and private 1:1 consulting rooms where customers can select Fuoriserie customization options.

To leverage the local geography, the showroom offers various test-drive routes, including urban driving, coastal routes with ocean views, and high-speed courses. Maserati is also hosting special programs, such as a test-drive event for the GT2 Stradale and promotional incentives including luxury hotel stays for certain customers.