Maserati showcases new models and celebrates Trident centenary in Madrid

Maserati has showcased its latest vehicle models at the ADN FÓRUM event in Madrid’s Plaza de Colón, presenting its cars as design objects and works of art. The exhibition coincides with the centenary of the brand’s iconic Trident emblem, which first appeared on the Maserati Tipo 26.

The presentation featured updates to the Grecale, GranTurismo, and GranCabrio models, including aesthetic improvements, new engines, and advanced digital experiences. A central focus of the event was the Maserati Fuoriserie program, led by Davide Baldini. Baldini emphasized a client-centric approach to customization, stating, “Fuoriserie is not just a project, it is a vision and we put the customer, not the product, at the center.”

To celebrate the brand's history, artist George Parra created an intervention inspired by the Trident symbol. The Fuoriserie program allows for deep personalization of colors, materials, and finishes, aiming to create unique pieces with a solid personal history for each owner.