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[BUSINESS] · South Korea · 5 sources

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Maserati to debut limited Grecale Lumina Blu in South Korea

Maserati Korea has announced the domestic debut of the Grecale Lumina Blu, a special edition luxury SUV limited to only three units in South Korea. The vehicle will be unveiled on September 1 at the Yongsan Cultural Foundation during the ‘PARALLAX: Where We Meet’ exhibition.

The unveiling is part of the ‘Neighborhood Nights’ program, an official evening event celebrating the international art fairs Frieze Seoul and Kiaf Seoul. The Grecale Lumina Blu features a ‘Night Interaction’ metallic exterior inspired by the night sky, complemented by 21-inch Crio wheels, yellow brake calipers, and a yellow trident on the C-pillar. The interior utilizes high-quality leather and open-pore wood to emphasize Italian craftsmanship.

This model is the first of three special editions under the ‘Grecale Three Expressions’ series scheduled for release this autumn. Other upcoming editions are expected to draw inspiration from the Dolomites and Antinori wineries. Gaurav Tapa, head of Maserati Korea, stated that the company aims to expand its brand value by connecting with various cultural domains, including art and design.

Entities

Frieze Seoul · Gaurav Tapa · Maserati Korea · Yongsan Cultural Foundation