Mash Holdings announces new beauty and lifestyle product launches

Mash Holdings' subsidiaries have announced several new product launches and collaborations in the lifestyle and beauty sectors.

My Little Box Japan has completed a special collaboration with hair care brand Kérastase. The October edition, which focused on wellness and hair repair, sold out within days of its October 1 release. The box included four Kérastase items and wellness accessories.

In the footwear sector, the women's brand emmi is releasing an exclusive model of the New Balance MT10 trail running shoe on October 15. The emmi version features a black suede design with brown accents and stone pink details on the tongue and insole.

Additionally, the brand MUCHA, officially licensed by the Mucha Foundation, is launching a new line of fragrance body creams on October 7. The collection features four distinct scents—Morning Star, Gismond, Cherry Chocolate, and White Rum—and is formulated with beauty ingredients such as retinol, vitamin C derivatives, and bio-ceramides.