Massachusetts young adults view sports betting as low-risk entertainment

A three-year study conducted by NORC at the University of Chicago and Gemini Research has found that young adults in Massachusetts view sports betting as a “low-risk, casual form of entertainment.” Funded by the Massachusetts Gaming Commission, the research examined the impact of legal sports wagering following the 2022 passage of House Bill 5169.

Participants aged 18 to 25 often equate betting to routine discretionary spending, such as buying coffee or dining out. While many acknowledged the inherent risks of gambling, researchers noted that participants frequently downplayed these dangers or believed they possessed “high personal control,” often viewing problem gambling as an issue that affects others rather than themselves.

Among the 62 young adults surveyed, 71% had placed a sports bet. The study highlighted that betting is often viewed as a social activity that fosters camaraderie. Interestingly, the surveyed group showed a preference for simpler moneyline bets over more complex and risky wagers like parlays, which deviates from some national trends.