Massimiliano Allegri unveiled as Napoli coach, pledges ambitions and new stadium project

Massimilian Allegri was presented as the new head coach of SSC Napoli at the Teatro San Carlo. He signed a three‑year contract that runs until June 2029 and emphasized his desire to build a competitive, sustainable squad capable of contesting the Serie A title, the Champions League and the Coppa Italia. Allegri denied any contacts with the Italian national team, praised former coach Antonio Conte and highlighted the club’s passionate fanbase, calling Napoli a “city pazzesca”. He spoke of the need for enthusiasm, “cazzimma” and “sana follia” to drive the season, and hinted at evaluating the squad in pre‑season, including the role of striker Rasmus Hojlund.

Club president Aurelio De Laurentiis used the same event to announce plans for a new 70,000‑seat stadium with 120 sky‑boxes, while sharply criticizing UEFA and FIFA as “marionettes that enrich themselves at clubs’ expense”. He reiterated that Napoli’s success over the past 17 years under his presidency includes ten years in the Champions League, two league titles and a Supercoppa, and stressed the importance of aligning sporting and economic goals.

Overall, the presentation marked the start of a new era for Napoli, combining a high‑profile coaching appointment with ambitious infrastructural and governance statements from the club’s leadership.