Massimo Caputi outlines strategy for year-round Italian tourism

Massimo Caputi, president of Federturismo Confindustria and head of Terme & Spa Italia, has outlined a strategic vision to transform Italian tourism into a year-round industry. The strategy focuses on destagionalizzazione (de-seasonalization) to move beyond the traditional summer-beach model.

Caputi’s approach emphasizes the development of ‘new tourism’ sectors, including culture, wellness, sports, nature, and gastronomy. This vision is particularly relevant to the planned restructuring and reopening of the thermal heritage in Sciacca, Sicily, following a manifestation of interest selected by the Sicilian Region.