Master P pivots to Miller Family Foods after Snoop Cereal venture ends

Master P has announced that he and Snoop Dogg have moved on from their Snoop Cereal venture. The entrepreneur stated that the partnership has concluded following trademark complications and a high-profile retail dispute.

The previous brand, which operated under Broadus Foods, faced legal challenges in early 2024. Master P and Snoop Dogg filed a lawsuit against Post Consumer Brands and Walmart, alleging that the companies intentionally limited the product's availability on store shelves. Walmart disputed these claims, stating that while there was initial excitement, consumer demand did not meet expectations.

Master P is now pivoting his focus toward Miller Family Foods, a health-oriented company he introduced in 2024. He intends to rebrand the cereal concept under this new entity, aiming to provide healthier breakfast alternatives such as oatmeal, breakfast bars, pancakes, and waffles to meet consumer demand for nutritious options.