Mastercard and McCann Poland win four Golden Drum awards

The “Here To Stay” campaign, a collaboration between McCann Poland, Mastercard, McCann Prague, the International Organization for Migration (IOM), and the Slovakian job portal Profesia.sk, has won four awards at the Golden Drum 2026 festival. The campaign received the festival’s highest honor, Best of Social Good, alongside a Golden Drum for Genius Loci, a Silver Drum for Digital, Mobile & Technology, and a Bronze Drum for Brand Strategy and Experience.

Developed to address labor shortages in Slovakia—where a deficit of approximately 105,000 workers exists—the project aims to prevent migrants and refugees from working below their skill levels. The initiative launched the WhereNext platform, which utilizes aggregated Mastercard transactional data, labor market information, and migration expertise to help users identify where their skills are in demand and which competencies to develop for better career prospects.

In addition to the Golden Drum accolades, the campaign was previously recognized at Cannes Lions in the Creative Data and Sustainable Development Goals categories.