Mastercard launches Dream Match travel campaign for Korean travelers

Mastercard has launched “Dream Match,” a travel campaign designed to connect Korean travelers with curated experiences across Southeast Asia. Partnering with Korean celebrity Dex, known from the reality show “Single’s Inferno,” the campaign uses a matchmaking concept to pair travelers with specific dining, shopping, and entertainment options tailored to their interests.

The initiative, which runs through the end of 2026, utilizes social media platforms such as TikTok, Instagram, and LinkedIn to showcase these experiences. Eligible Mastercard cardholders can access exclusive promotions through the campaign.

The launch follows strong outbound travel trends from South Korea to the ASEAN region. Data from the Korea Tourism Organization indicates that ASEAN destinations received approximately 6.1 million Korean visitors during the first nine months of 2025, with Vietnam accounting for 3.2 million of those visitors.