Mastercard launches Taste by Priceless dining club at Hong Kong Airport

Mastercard has opened Taste by Priceless Hong Kong, the first airport‑based edition of its premium dining club in the Asia‑Pacific region. The venue is located in Terminal 1 of Hong Kong International Airport near Gate 40 and is integrated with the Kyra Lounge. It offers two concepts: “The Counter,” a chef‑led multi‑course tasting experience, and “The Cove,” a more relaxed à la carte setting with tapas‑style dishes.

Access is limited to eligible World Elite, World Legend and World Mastercard cardholders. World Legend holders receive unlimited complimentary visits for themselves and up to three guests, while other tiers may visit at preferential rates. No advance reservation is required, and the club is open to departing travelers within three hours of their flight. The space features a commissioned artwork by Chinese artist Xinran Guan, and Mastercard Executive Vice President Joyce Bo highlighted the trend of extending premium travel experiences beyond the destination itself.