Mastercard signs three-year sponsorship deal with LVBP

Mastercard has entered into a three-year strategic sponsorship agreement with the Venezuelan Professional Baseball League (LVBP). As part of the deal, the competition will be officially renamed Mastercard LVBP.

The partnership aims to modernize the league's commercial operations by promoting digital payments, e-commerce, and contactless technology. Planned initiatives include installing contactless payment points at stadium food and beverage stands, facilitating the purchase of tickets, and streamlining the acquisition of official merchandise.

According to league officials, the collaboration seeks to increase stadium attendance and consumer spending. Commercial activities are scheduled to begin in November during Fan Month, with plans to implement season ticket pre-sale systems by 2027. The agreement marks Mastercard's first major sponsorship of Venezuelan professional baseball, integrating the brand into the country's sports and entertainment landscape.