Mastercard Strive in India reaches 1.5 million MSMEs

The Mastercard Strive in India initiative has reached over 1.5 million small businesses and individuals to enhance financial health and economic potential. Developed by the Mastercard Center for Inclusive Growth, the program assists small businesses in transitioning to digital platforms, accessing capital, and expanding professional networks.

Key outcomes of the initiative include facilitating more than $150 million in credit for small businesses. Additionally, over 800,000 micro-enterprises in sectors such as agriculture, manufacturing, retail, and rural services have utilized digital tools and financial services to reach new customers. Women-led or owned businesses represent 60% of these enterprises, highlighting a focus on expanding economic opportunities for women.