MasterChef Brasil expands presence through retail and new TV season

The MasterChef Brasil brand is expanding its presence in Brazil through both retail partnerships and television. Grupo Muffato has launched a loyalty campaign via its ClubeFato program, allowing customers to collect stamps to purchase exclusive MasterChef-themed kitchenware, such as stainless steel casseroles and ceramic frying pans, at discounts of up to 92%.

Simultaneously, the television network Band is preparing to premiere the sixth season of ‘MasterChef Profissionais’ on October 6. The new season features 18 competitors, including nine former participants from various franchise formats and nine new chefs. The judging panel will consist of Erick Jacquin, Helena Rizzo, and Henrique Fogaça.