Masters of the Universe film suffers weak box office, may alter Amazon streaming plan

The live‑action "Masters of the Universe" starring Nicholas Galitzine opened to a soft domestic debut, with opening weekend projections around $30 million, far below expectations for its roughly $200 million production budget. Critics noted limited marketing and a trailer that failed to reach beyond core fans, contributing to the under‑performance.

Given the shortfall, Amazon MGM Studios may reconsider its usual release window on Prime Video. The studio could shift to a premium‑video‑on‑demand (PVOD) model or delay the streaming debut beyond its typical 41‑47‑day theatrical‑to‑digital timeline, aiming to recoup costs after the theatrical run.

The situation highlights the financial risk of high‑budget franchise revivals and could influence future distribution strategies for similar Amazon‑backed releases.