Masters of the Universe film tanks at box office, prompts Shell Café tie‑in in Brazil

The live‑action adaptation of the 1980s He‑Man franchise, directed by Travis Knight and starring Nicholas Galitzine, Camila Mendes and Idris Elba, opened in Brazil on 4 June 2026. Produced by Amazon MGM Studios, the movie earned only $9.2 million worldwide and suffered a 69 % drop in its second weekend, marking a significant commercial failure.

In São Paulo, Shell Café partnered with Sony to turn a service‑station outlet into a Masters of the Universe themed pop‑up. Customers who bought a promotional combo received a He‑Man‑branded cup, with the option to obtain a themed cap after additional purchases. The promotion ran until 27 June, aiming to capitalize on the film’s release despite its poor performance.