Masters of the Universe finds streaming success on Prime Video

The film ‘Masters of the Universe’ has experienced a dramatic turnaround, transitioning from a significant theatrical failure to a major streaming success on Amazon Prime Video. Despite a substantial production budget of approximately $170 million, the film’s global box office earnings reached only about $114 million, failing to recoup its investment during its cinema run.

Following its release on Prime Video on July 22, the film saw massive engagement. According to Nielsen audience measurements and industry reports, the title accumulated over one billion minutes of viewership within its first week on the platform. This surge in popularity has placed the adaptation among the top streaming hits, demonstrating a growing trend where films that underperform in theaters find significant audiences through digital streaming services.