Matas Group reports revenue growth and announces Nordic reorganization

Matas Group reported a 4.2 percent increase in revenue for the first quarter of the 2026/27 fiscal year, reaching 2.16 billion DKK. This growth was primarily driven by Matas in Denmark, which saw a 4.9 percent increase, bolstered by a 17.4 percent rise in online sales.

Despite the overall growth, the group faces challenges with its KICKS brand, particularly in Sweden, where revenue and earnings have been impacted by cautious consumer behavior in the luxury segment. Group CEO Mette Uglebjerg noted that the company has not adapted quickly enough to the mid-market segment in response to global economic uncertainty.

To address these issues and ensure profitable growth across the Nordic region, Matas Group is restructuring its organization and leadership. The new structure will assign clearer responsibilities to individual countries, with country managers reporting directly to the Group CEO.