Mathieu van der Poel named Adidas brand ambassador

Adidas has announced a new partnership with Dutch cyclist Mathieu van der Poel, naming him a brand ambassador. The campaign highlights Van der Poel’s versatility across multiple disciplines, including road cycling, cyclocross, mountain biking, and golf.

The collaboration follows a previous announcement regarding Adidas providing apparel and training gear for Van der Poel’s team, Alpecin-Deceuninck, and the Fenix-Premier Tech women’s team. Van der Poel expressed that he is “honored” to represent the brand via social media.