Mato Grosso’s Cultural and Creative Sectors Generate R$1.3 Billion for Regional Economy

A new study of the cultural and creative industries in Brazil’s Mato Grosso state shows the sector moved R$1.36 billion in 2021 despite the broader economic slowdown caused by Covid‑19. Artisanal activities accounted for roughly 30 % of that output, followed by Information Technology (24 %), architecture (17 %) and fashion (9.7 %).

Between 2012 and 2024 the number of creative‑sector firms in the state rose 52 %, far outpacing the 9 % growth seen nationally, and the sector’s share of the national cultural‑industry landscape increased from 1.2 % to 1.7 %. By 2025 an estimated 85.6 thousand workers – about four to five per 100 state employees – were employed in cultural and creative businesses, and average wages in the sector were 18.3 % higher than the state’s overall average, climbing from R$3,758 to R$4,447.

State officials quoted the report, emphasizing that culture is a strategic asset that drives employment, income and broader regional development, and underscoring the importance of continued public investment and policy support for the sector.