Matrix haircare brand launches in Sephora Brazil

Matrix, a professional haircare brand under L’Oréal’s Professional Products Division, has launched in Sephora Brazil. This marks the first time the brand has entered the Sephora retail ecosystem globally.

The brand is introducing its full portfolio to the Brazilian market, including the Food for Soft hydration line, which features avocado oil and hyaluronic acid. The expansion aims to meet local consumer demand for high-performance salon-quality products within a premium retail environment.