MatsukiyoCocokara launches new Pixcella skincare brand

MatsukiyoCocokara & Co. has launched Pixcella, a new advanced skincare brand focused on cell research and aging care. The brand aims to provide high-quality, professional-grade beauty solutions that are accessible for daily use through drugstores and online stores.

A core component of the Pixcella line is “secretome,” a next-generation exosome derived from human adipose-derived stem cell culture media. This ingredient is designed to improve skin texture, firmness, and transparency. The initial product lineup consists of five items, including high-moisture lotions, serums containing retinol and vitamin C, and specialized treatments such as a firming serum featuring micro-needle spicules.

The brand is available at Matsukiyo and Cocokara Fine retail locations across Japan as of September 11, 2026.