Japan food industry launches seasonal autumn menus

Various Japanese food and beverage companies have introduced seasonal menus featuring autumn ingredients such as chestnut, sweet potato, pumpkin, and oyster.

Ueshima Coffee Shop has released limited-time beverages, including an ‘Oshiruko Milk Coffee’ featuring pumpkin paste and red bean, and a milk coffee using rare Japanese honeybee honey. Ginza Cozy Corner is offering chestnut-themed Mont Blanc cakes and sweet potato desserts using the ‘Beni Haruka’ variety.

In the prepared food sector, Matsunoya is running a ‘Double Quantity Fair’ for assorted fried sets and launching new minced meat cutlet (menchi-katsu) dishes. Ten-don Hamada, part of the Katsuya group, is introducing a seasonal oyster and mushroom tempura bowl. PACKN-TO has released a limited-edition salmon and cream cheese rice sandwich.

Specialty shops like Hachi Cafe are debuting seasonal tarts, including tiramisu sweet potato, for November 2026.