Matsuyama to host Ehime Kenmin Matsuri in September 2026

The Ehime Kenmin Matsuri, also known as the ‘Ee-mon Festival’, is scheduled to take place on September 26 and 27, 2026, at Shiroyama Park in Matsuyama City. The event aims to showcase the diverse charms of Ehime Prefecture through various themed zones.

Visitors can explore a gourmet zone featuring local food stalls and food trucks, a sports zone with activities like bubble ball and Ehime Pro Wrestling, and an entertainment zone including a bubble festival and gospel live performances. A dedicated kids' zone will offer attractions such as shooting games and super ball scooping. Additionally, an outdoor marche will feature beauty, craft, and fashion vendors, while a special project will highlight products developed by local high school students.