Maule region completes digital commerce training tour for entrepreneurs

The Hub Itinerante Vincula Maule 2026 has concluded its fourth regional tour, aimed at strengthening digital commerce capabilities for entrepreneurs in the Maule region of Chile. Driven by the Universidad Católica del Maule in collaboration with the Corporación Regional de Desarrollo Productivo (CRDP Maule), the initiative focused on providing practical tools for digital business growth.

The program included workshops on digital commerce, covering topics such as electronic payments via transfers and payment links, as well as the use of WhatsApp Business and Facebook Marketplace. Participants also received training on commercial planning, sales trends, and the integration of artificial intelligence in commerce. The tour spanned multiple locations, including Cauquenes, San Javier, Talca, Curicó, and Linares, concluding in Río Claro and Molina.