Maule Region entrepreneurship program holds e-commerce workshops

The Hub Itinerante Vincula Maule 2026 program is conducting its fourth stage of regional development across the Maule Region in Chile. Between August 4 and August 13, the initiative held sessions in Pelarco and San Rafael, following previous stops in various other communes.

Driven by the Universidad Católica del Maule (UCM) in collaboration with the Corporación Regional de Desarrollo Productivo (CRDP Maule), the program aims to strengthen the capabilities of entrepreneurs across 17 communes. Recent workshops focused on e-commerce, covering digital payment methods, Mercado Pago, WhatsApp Business configuration, and Facebook Marketplace. Participants also explored the use of artificial intelligence in sales and commercial calendar planning to improve business management and customer communication.