MAX Burgers launches new Grand Chili Cheese burger and wins marketing award

Swedish fast-food chain MAX Burgers has launched the Grand Chili Cheese burger, transforming a popular side dish into a main menu item. The new burger features a fried cheese patty coated in cornflakes for extra crispiness, paired with beef, cheddar, jalapeños, and a three-onion mayonnaise dressing. The burger is served on toasted sesame buns with pickled red onion and lettuce, with options to substitute beef for chicken or plant-based alternatives.

In separate news, MAX Burgers' marketing manager Tobias Karlsson has been named Sweden's best marketing manager in the fast-food category. The recognition follows a year of brand strengthening through menu innovations, competitive pricing strategies, and improved service perceptions. The chain has previously won this industry award multiple times.