Goran Samolovac of MaxBet named CSR Manager of the Year

Goran Samolovac of MaxBet has been named CSR Manager of the Year at the DIGITAL Awards 2026. The ceremony, organized by Color Press Grupa, took place on September 24 at the Chamber of Commerce and Industry of Serbia.

Samolovac was recognized for his leadership of the ‘Life is Blood’ project, a corporate social responsibility initiative aimed at promoting voluntary blood donation. To date, MaxBet has organized 97 blood donation drives, collecting 14,635 units of blood. Given that one unit can assist up to three patients, the project has potentially supported over 43,900 people.

The initiative has expanded beyond Serbia to other countries where MaxBet operates, aligning with the global ‘Do More’ strategy of its parent company, Flutter International. This strategy aims to improve the quality of life for 10 million people by 2030 through various community-focused initiatives.