Maxus launches T70 pickup and announces rebranding in Peru

Maxus, represented by Andes Motor, has officially launched the new T70 pickup and introduced a rebranding strategy in Peru. The announcement, made at an event in Pachacámac, marks a new phase for the brand in the country.

Eduardo Salazar, General Manager of Andes Motor, reported significant growth for the brand. As of late September, Maxus recorded a 51% increase, outperforming the total market growth of 41%. The brand saw particularly strong performance in the pickup segment, with 70% growth compared to the market average of 29%, and in the van segment, with 61% growth against a 45% market average.

To support this expansion, Andes Motor is growing its dealership network, having recently opened locations in Piura and Chiclayo, with plans to expand into Trujillo, Cusco, and Arequipa. The company is also reinforcing its technical teams and spare parts availability to strengthen after-sales service.