Maybelline New York launches ‘Together We’re Brave’ mental health campaign

Maybelline New York has launched ‘Together We’re Brave’, a new campaign under its global Brave Together platform to mark World Mental Health Day on October 10. The initiative focuses on the importance of interpersonal connections and support systems in helping individuals navigate mental health challenges such as anxiety and depression.

Since its inception in 2020, the Brave Together program has partnered with over 45 nonprofit organizations across 37 countries, contributing nearly $10 million to global mental health initiatives and helping more than four million people access free one-to-one support. The new campaign aims to equip supporters—such as friends and family members—with the awareness and encouragement needed to assist those in need.

In the United States, Maybelline continues its partnership with the National Alliance on Mental Illness (NAMI) to increase mental health awareness and resource accessibility. The brand has committed to donating $20 million to global and local organizations over the next five years.