MAYFEYR launches AI-powered styling tool for luxury fashion

Singapore-based luxury fashion platform MAYFEYR has launched MAYFEYR Mirror, an AI-powered styling tool designed to help online shoppers visualize designer clothing. The tool aims to reduce consumer uncertainty by allowing users to see how individual pieces look as part of complete outfits.

At launch, the feature is compatible with all items on the platform, covering more than 200 luxury brands. The technology enables users to build complete looks by pairing items with complementary accessories and exploring different styling scenarios across various curated backgrounds. According to Founder and CEO Kelvin Teo, the tool is intended to make the decision-making process more intuitive by moving beyond static product images.