Mazda reports low Australian demand for electric MX-5

Mazda executives have noted a lack of consumer interest in an electric version of the MX-5 roadster in the Australian market. Vinesh Bhindi, Mazda's local boss, stated that showroom conversations with MX-5 owners focus on the desire for a “pure analogue version” of the next generation rather than electrification.

Despite this local feedback, Mazda President Masahiro Moro has indicated that the company is preparing the next-generation MX-5 platform for full electrification. This suggests the fifth-generation model could potentially be offered with both petrol and electric powertrains.

Developing a lightweight electric convertible remains a technical hurdle. Mazda aims for kerb weights of just under 1000kg for combustion models and approximately 1200kg for electric versions. To achieve this without using expensive materials like carbon fibre, the company is focusing on making the basic structure lighter.