McCann India wins 3M consumer mandate and announces Fresh Take winner

McCann India has secured a new integrated creative mandate for 3M’s Consumer Business in India. Following a multi-agency pitch, the agency will manage communications across social media, e-commerce, influencers, and mainline channels for 3M brands, including Scotch-Brite, Command, and Meguiar’s.

Separately, McCann India announced the winner of its inaugural Fresh Take 2026 talent platform, created in partnership with D&AD and Mothership Productions. Independent director Vinod Ravi was named the winner, earning a trip to the D&AD Festival 2027 and two commissioned projects with the agency. Runners-up Atul Pathak and Disha Daswani will receive access to D&AD’s online masterclass program.