McDia Feliz 2026 raises record R$ 28.5 million for Brazilian charity

The 38th edition of the McDia Feliz campaign, held on August 22, 2026, raised a record-breaking R$ 28.5 million. This total represents an increase of R$ 500,000 compared to the previous year.

The funds are allocated to two primary organizations: Casa Ronald McDonald Brasil and the Instituto Ayrton Senna. In the health sector, the proceeds will support 69 projects across 46 institutions in 19 states and the Federal District, focusing on family support during medical treatments and early cancer diagnosis.

In the education sector, the campaign will fund the training of over 9,000 educators, aiming to impact the learning trajectories of more than 577,000 public school students through literacy and management programs.