McDonald’s and Colombo Shopping Centre launch free parking partnership

The Colombo shopping centre and McDonald’s have launched a digital partnership allowing customers to receive one hour of free parking. To qualify, customers must spend at least 15 euros at the McDonald’s located within the Colombo centre and use the ‘Colombo Loves Me’ application.

Users must be registered on the app, complete the purchase, and digitize their receipt. Once validated, the benefit is available in the app’s “Benefits” section, provided the user has the ‘Parque Digital’ service active. The discount is automatically applied at the parking exit. Each individual is limited to using this advantage six times.

The initiative utilizes the ‘Parque Digital’ features, which allow users to link their license plate and payment method to their account for automated entry and exit. Paulo Gomes, director of Colombo, stated that the partnership aims to integrate retailers directly into the centre’s digital dynamics to make visits simpler and more rewarding for consumers.